Last spring, Bradley Cooper, Robert De Niro, and Abbie Cornish were set up here for a couple of months to shoot a thriller called The Dark Fields, a tale about a struggling writer whose fortunes change radically after he discovers a magical pill.
With a March 18 release, producers of the Neil Burger-directed film -- now called Limitless -- have started the publicity campaign.
The conventional trailer has been released, as well as a clever short teaser, done up like a drug ad for "NZT," aka "The Clear Pill."
Universal has even set up a website advertising the ersatz drug.
Check out the main trailer (below), and spot the Philly locations, including the Marathon Grill at 1818 Market St., the Happy Rooster at 16th and Sansom Streets, and Billy G's, a diner at 12th and Callowhill Streets. Office scenes were done in the former AAA headquarters on Market Street and in the former Budd plant in East Falls. The apartment scenes with Cooper and Cornish were shot in a unit at the Cosmopolitan at 12th and Locust Streets.