WPHT (1210) is ripping up its lineup, effective in the new year.
The bullet points:
- Morning man Michael Smerconish moves to afternoon drive.
- There's a new hire from the Midwest to do mornings.
- Dom Giordano gets the late-morning shift.
- Glenn Beck and Sean Hannity are gone.
Smerconish has been burning the candle at both ends, what with his morning show and a syndicated show, his writing (columns for The Inquirer and Daily News and books), and his nighttime work on MSNBC. Effective Jan. 17, Smerconish moves to 3 to 7 p.m., with a locally focused program from 3 to 4 p.m., which adds a national bent from 4 to 7 p.m.
Durable nighttimer Giordano will get Beck's 9 a..m.-to-noon shift, effective Jan. 17.
Rush Limbaugh keeps his noon-to-3 p.m. shift, but afternooner Hannity is gone.
New morning guy, effective Jan. 3, is Chris Stigall, now doing AM drive at KCMO in Kansas City and, like Smerconish, follicly challenged. WPHT exec Andy Bloom says Stigall, a former writer for David Letterman, is conservative, "but not a fist-pounder." His show will be local.
No decision has been made yet on a nighttime host, says Bloom.
Bloom says he changed the lineup to "go to live and local, as the best opportunity for ratings and revenue."
I'll have more about this in Sunday's INQlings.