Saturday, July 12, 2014
Inquirer Daily News

A pudding store!

Pudding Lane in Havertown is cooking.

A pudding store!

Bret Binder (left, with maple French toast) and Mike Leibowitz (holding a dish of lime) at Pudding Lane.
Bret Binder (left, with maple French toast) and Mike Leibowitz (holding a dish of lime) at Pudding Lane.

A shop dedicated to pudding?

As Mike Leibowitz and Bret Binder observe: You have ice cream and fro-yo stores, right?

The friends, who met at Villanova Law School, are about six months into Pudding Lane (7 Brookline Blvd., Havertown, 610-449-2772). It started as a way to solve their entrepreneurial dreams beyond mere real estate investing.

"In real estate," as Leibowitz said, "you're trying to sell one thing for $400,000 to $600,000. In this, you're selling 100,000 things for $4 or $6. It's an affordable luxury."

They point out that their pudding -- produced in small batches in a local kitchen and made simply from eggs, sugar, milk, and in some varieties arborio rice -- contains about half the calories and one-third the fat of premium ice cream. It's also gluten-free.

Right now, they say, their best customers are Haverford High and Middle School kids. They host birthday parties and send pudding to corporate events.

Binder calls it a "creative outlet," as the pudding list changes daily.

Staples include lime (with graham crackers for a riff on Key lime pie) and maple French toast that they can warm up.

They're now scouting University City for a location.

Michael Klein Philly.com
About this blog
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here. Reach Michael at mklein@philly.com.

Michael Klein Philly.com
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