A shop dedicated to pudding?
As Mike Leibowitz and Bret Binder observe: You have ice cream and fro-yo stores, right?
The friends, who met at Villanova Law School, are about six months into Pudding Lane (7 Brookline Blvd., Havertown, 610-449-2772). It started as a way to solve their entrepreneurial dreams beyond mere real estate investing.
"In real estate," as Leibowitz said, "you're trying to sell one thing for $400,000 to $600,000. In this, you're selling 100,000 things for $4 or $6. It's an affordable luxury."
They point out that their pudding -- produced in small batches in a local kitchen and made simply from eggs, sugar, milk, and in some varieties arborio rice -- contains about half the calories and one-third the fat of premium ice cream. It's also gluten-free.
Right now, they say, their best customers are Haverford High and Middle School kids. They host birthday parties and send pudding to corporate events.
Binder calls it a "creative outlet," as the pudding list changes daily.
Staples include lime (with graham crackers for a riff on Key lime pie) and maple French toast that they can warm up.
They're now scouting University City for a location.