food

Pizza Brain coming together

Michael Klein

Updated: Tuesday, September 4, 2012, 1:23 PM

The finishing touches are being applied to Pizza Brain - the combo pizza museum and pizzeria that shares space with new Little Baby's Ice Cream shop at 2313 Frankford Ave. in Fishtown.

Brian "Brain" Dwyer outside his shop, Pizza Brain, 2313 Frankford Ave. MICHAEL KLEIN / Philly.com
Wall of 1990s ephemera at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Wall of LP records at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Door between Little Baby's Ice Cream and Pizza Brain (left) will come down. MICHAEL KLEIN / Philly.com
Pizza-theme LPs and 45s at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Why, yes, that's a pizza under glass embedded in the floor at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Wall of ephemera starts at right with images from the early days of pizza in the U.S., at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Wall starts at right with images from the early days of pizza in the U.S. and becomes more recent, at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Images from the early days of pizza in the U.S., at Pizza Brain in Fishtown. MICHAEL KLEIN / Philly.com
Pizza ephemera plays out on retro TVs at Pizza Brain. MICHAEL KLEIN / Philly.com
There's pizza, too, at Pizza Brain. MICHAEL KLEIN / Philly.com
Photo Gallery: Early photos of Pizza Brain

Friday, Sept. 7 is the grand opening, to which 850 people have sent an RSVP, says founder Brian "Brain" Dwyer.

Guinness has certified Dwyer's collection of pizza ephemera as the largest on earth. The shop's walls are full of photos, posters and records. Old-fashioned TVs play pizza-related movies and TV. And the pizza served will be none of that artisan, wood-fired Neapolitan stuff that's in vogue.

It will be old-fashioned, pizza parlor-style pie made unapologetically in gas-fed ovens.

Inquirer story here.

Michael Klein

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