End of July is the target for Magpie Artisan Pie Bakery & Boutique, a vintage/modern 20-seater (plus 8 at the counter) at 1622 South St.
Former Philly ad exec/graphic designer Holly Ricciardi's menu will include sweet pies (such as sour cherry almond streusel; salted chocolate meringue; orange blossom peach raspberry) as well as savory pies (such as croque monsieur; spinach dill feta; ham potato leek; and chicken tarragon).
Her mom is the inspiration for Pie Fries — french-fry-size pie-crust strips served with fruit sauces for dipping ($3 per order). They're not fries, per se; they are baked pie crust strips.
The website is live here. The snazzy photos you see? Holly shot 'em,
Also on South Street: Hawthornes' Chris Fetfatzes and Heather Annechiarico are looking at mid-July to open The Cambridge, their neighborhood bistro/bar at 1508 South St.
And while you're here, know that Ellen Mogell of Honey's Sit N Eat is now looking at early fall for the second Honey's, at 21st and South Streets.