Philly takes over NYC's Penn Station

225 "With Love, Philadelphia ads" just went up.

by Michael Klein

Published Jan. 31, 2011, 10:31 a.m. ET

Penn Station in New York City was "dominated" over the weekend by the Greater Philadelphia Tourism Marketing Corp., which installed 225 "With Love, Philadelphia" ads.

A GPTMC rep said Philly is the first U.S. destination ever to "dominate" the station.

It cost upwards of $325,000 for the ads, which will be exposed to the 6 million station users through February, a GPTMC rep told me.