Philly goes to Sundance

America Ferrera signs the sculpture, which will be sold for charity.

With the Sundance Film Festival playing out in Park City, Utah, Philadelphia's film boosters are representing with the Philadelphia Industry Lounge, equal parts rest stop and information center.

It's stocked with Tony Luke’s cheesesteaks, Tastykakes, and Peanut Chews and people from Janney Montgomery Scott (investments), Cashman & Associates (public relations), Cozen O’Connor (legal), the Greater Philadelphia Film Office, and DIVE Visual Effects (post-production).

Provost Displays created a replica of the LOVE statue that celebrity guests and VIPs are invited to sign. The statue will be auctioned off for charity. Philadelphia-based designer Lagos is providing gifts for celebrities and VIPs.

More photos are here.