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Economy hits Home at Metrocorp

Metrocorp, publisher of Philly Mag, just cut the frequency of its Philadelphia Home from a quarterly to a semannual, and laid off six people.

The "winter 2009" issue of Philadelphia Home magazine, which hit the street in November, will be the last till next spring. Metrocorp president David H. Lipson announced today that the company, which also produces Philadelphia Magazine, has trimmed it from a quarterly to a semiannual.

Editor Lauren McCutcheon will remain, but most of her staff -- six people -- were let go, a spokeswoman said.

The company said in a statement that "other brand-wide cost cutting measures, such as a reduction in the number of direct mail pieces sent for marketing purposes," would be done.

Lipson said Philly Mag itself was strong, with newsstand sales up 22.6 percent (while national mags' newsstand sales are down 6.7 percent).