The Hammer of Glory - the silver ceremonial sledgehammer that rides in a grand procession around the city to the opening ceremony of Philly Beer Week and even has its own Facebook page - is missing.
Beer Week reps say it was last seen at the Fishtown Festival about 4:30 p.m. Saturday, and they fear it has fallen into the wrong hands.
You can't miss it.
It's probably the only sledgehammer inscribed with "Philly Beer Week" on the head.
Director Don Russell told KYW Newsradio that he had filed a report with Philadelphia police.
See Philly Beer Week's plea here. Anyone with info is asked to email email@example.com. If you see it, approach it with caution and take it to a bar participating in Philly Beer Week, which ends Sunday, June 9.
Back in 2010, there was a report that the hammer was HOG-napped, but that turned out to be a hoax.