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Penguin Cleaners to change name

The Collingswood dry-cleaner will cover up "Penguin" on its sign during the Flyers-Penguins NHL matchup.

Woe betide anything carrying the "Penguins" name.

Comcast Spectacor has prevailed upon the operators of Collingswood dry-cleaning establishment Penguin Cleaners to eliminate the word for the remainder of Eastern Conference Quarterfinals, which start Sunday.

At noon Thursday, Flyers alumnus Bob "The Hound" Kelly will help hang a Flyers banner outside of the store and cover the word "Penguin."

Jane Park, who runs the store with her parents, says she's a huge Flyers fan -- though her brother banned her from watching games on the family TV. "I got mad at them and threw stuff at the TV and almost broke it," Park says, adding that she didn't expect to get paid for the stunt. "It's marketing, and what's better than free marketing in this economy?"