CBS3/CW Philly traffic reporter Bob Kelly will get more exposure, starting next week. It's all thanks to attempts at synergy between CBS's TV and radio sides.
He'll be doing the traffic and transit on the 2's from 4 to 6 p.m. weekdays on KYW (1060) as regular provider Metro Traffic will take a two-hour breather.
Kelly, meanwhile, has not been heard on the Ross Brittain Breakfast Club show on WOGL (98.1) this week. Station manager Jim Loftus says listener surveys show that people turn to WOGL for entertainment. Kelly is expected to return to WOGL, but as a "personality" rather than a "reporter."
When the dust settles, Kelly will be doing his morning traffic hits on CBS3 and CW Philly, Danny Bonaduce's show on WYSP (94.1), plus appearances on WOGL. His afternoons will include CBS3 and CW Philly, and the two hours on KYW.