Mac Mart will be at 104 S. 18th St., next to the new Cleavers cheesesteak shop and across the street from the Di Bruno Bros. Rittenhouse store. (Talk about a Gouda destination for cheese aficionados.)
Working with her sister Pamela and her boyfriend Garrett Jablonski, Lieberman, 26, has Mac Mart set up in the same vein as today's other fast-casual eateries: bright interior design, cafeteria-style ordering.
You start with a base - the original seven-cheese mac topped with potato chip panko crunch - and customize from there.
Prices will be $8.25 to $10.50, and - Lieberman points out - the bowls include a pound of mac and cheese before the toppings are added.
The menu includes a wide array of "mix-ins" (mozzarella, diced tomatoes, roasted red peppers, caramelized onions, hot dog bites), "dollops" (spinach & artichoke dip, jalapeno popper dip, basil pecorino pesto, and jalapeno pesto), "drizzles" (such as BBQ, Buffalo Drizzle, Pam Pam’s buttermilk ranch, ketchup, sriracha), and "crunches" (potato chip panko, cornbread, fried onions, and Old Bay potato chip panko).
Mac Mart's "classic" bowls include spinach and artichoke, a "Fat-n-Happy" (topped with bacon, fried onions & Pam Pam’s buttermilk ranch), a "BBQ in a Bowl" (with barbecue chicken chunks, cornbread crunch and a BBQ drizzle), ‘a Wit’ Mac (topped with Philly steak, caramelized onions, potato chip panko crunch, and a ketchup drizzle), and a "Heart Attack," which comes with caramelized onions, bacon, potato chip panko crunch, and, presumably, a stent.
There are vegetarian and gluten-free options, as well as a few sandwiches, including grilled mac and cheese (see below; props on the gel manicure).
A video posted by Mac Mart (@themacmart) on Apr 12, 2016 at 6:07am PDT
It should be noted that Lieberman is probably a size 2.
Seasonally, she will offer a Crabby Mac (topped with creamy cheese and jumbo lump crabmeat dip, and Old Bay potato chip panko crunch).
It will be mainly takeout; seven seats will be set up at the counter.
Initial hours will be 10:30 a.m. to 9 p.m. Monday to Friday, till 10 p.m. Saturday, and 11 a.m. to 7 p.m. Sunday. Later hours are expected.