Instacart signs Acme, expands to N.E. and burbs

The grocery-delivery service Instacart - which launched here in February - now works with Acme Markets as it nearly doubled its Philadelphia service area by adding Northeast Philadelphia and some suburbs in Bucks and Montgomery Counties.

Now added are Olney, Fern Rock, Frankford, Juniata Park, Lawncrest, Bustleton, Fox Chase, Burholme, Oxford Circle, Somerton, Rhawnhurst, Tacony, Wissinoming, Oak Lane, East Oak Lane, Bridesburg, Mayfair, Stenton, Elkins Park, Flourtown, Fort Washington, Oreland, Glenside, Wyncote, Cheltenham, Dresher, Abington, Jenkintown, Willow Grove, Huntington Valley and Bensalem. Map of area is

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In its new Northeast Zone, Instacart's personal shoppers deliver from Whole Foods, BJ's, Fine Wine & Good Spirits and Acme. In other areas in Instacart's Philadelphia zone, it delivers from all of those stores plus Super Fresh and Green Aisle Grocery.

Instacart says it can deliver food and booze within one hour. Its local manager, George Shotz, contends that the shortest order-to-delivery time in Philadelphia so far was 14 minutes and 14 seconds.

Groceries are marked up. The minimum order is $10. Delivery costs $7.99, but drops to $3.99 for orders over $35. New customers get free delivery on their first order of $35 or more. There's also a $99-a-year service that waives the delivery fee on orders of $35 or more.