Jake's Sandwich Board, at 12th and Sansom Streets, laid down an offer nearly two weeks ago:
Anyone who eats the entire "Jake's 5-Pound Philly Challenge" -- a two-foot sandwich (steak, pork, brisket, or all three), four soft pretzels, a box of Tastykakes (Krimpets or Kandy Kakes), 24 Peanut Chews, and a Champ Cherry soda -- gets it for free and gets his or her photo on the wall.
Jake's reports its first winner: David Goldstein, who needed 34 minutes and 48 seconds.
The name might be familiar to you Wing Bowl fans:
He's the competitive eater known as U.S. Male, who as I reported a year ago ate five pounds of "mudbugs" to win a contest in Atlantic City.
Update: "I thought this one was awesome," Goldstein said of the challenge. "It's not just one food item and being a Philly native, it was all my favorite foods. I just wish it was Frank's black cherry, and not this [stuff]."
After a two-hour breather, he said, "I grilled myself some burgers at home."