They've done BBQ and doughnuts and fried chicken and Israeli food - and for a while there did Mexican food and kosher food.
For their next trick, Michael Solomonov and Steve Cook have opened a hummusiya.
Simply a shop specializing in hummus, the Middle Eastern staple based on ground chickpeas.
Dizengoff - say it "DEEZ-en-goff"; it's a boulevard in Tel Aviv - opened over the weekend at 1625 Sansom St., across from the Rittenhouse location of their Federal Donuts and next door to Abe Fisher, which is to open next month. (Abe Fisher is yet another concept - the foods of the Jewish diaspora - covering Jewish cooking that is not offered at the Israeli-inspired Zahav.)
Diz's menu is simple: four varieties of hummus, house-baked loaves of pita (properly pluralicized as pitot), a few salatim (salads), pickles, a few sodas, two beers on tap, and lemonanna (a lip-puckering slushie). Israeli Bazooka gum with Hebrew lettering is a giveaway at the counter. In terms of music, there are turntables and vinyl.
The hours are posted as 10:30 a.m. to 8 p.m. But go early. I mean super early. It has been running out of food. Monday, the stated official first day, Diz closed at 3 p.m.
The space, tucked behind a garage door, is high-ceilinged and industrial. You eat at picnic tables or take out.
Menu is here.
Oh, and if you want to watch Solomonov make hummus, check this 2011 video showing you his secrets, step by step.