Saturday, February 13, 2016

District 611 to reopen as District

District 611 - the high-minded Riverton pizza-centric restaurant that closed in May after six months - is planning a comeback at the hands of Jim Brandenburger, the developer.

District 611 to reopen as District

0 comments
District 611 in Riverton features an open kitchen with pizza oven.  RYAN S. GREENBERG / Staff Photographer
District 611 in Riverton features an open kitchen with pizza oven. RYAN S. GREENBERG / Staff Photographer

District 611 - the high-minded Riverton pizza-centric restaurant that closed in May after six months - is planning a comeback at the hands of Jim Brandenburger, the developer.

As Brandenburger told Cinnaminson Patch on Monday, he plans to make it more accessible to families with kids and said he'd bring in unspecified outside management.

In a later interview, he told me that he plans to rename it simply District and has enlisted the managerial services of Ken Merriman, who co-created Tir Na Nog in Center City, and Tim Maher. (The "611" in the name was a nod to Route 611's being Broad Street in Philadelphia. District is at 710 Broad St. Get it?)

District's menu will still be based on pizza; the place has its own dough room and a big-bellied pizza oven in the dining room.

More coverage
How clean is your favorite restaurant? Inspection reports
Malbec: Argentine steakhouse in Society Hill
MilkBoy to open on South Street
NE Philly deli closes after 35 years
End is near for Cisco's in Flourtown, a 'lovable dinosaur'

Asked about the failure of District 611 - run by several veterans of the Stephen Starr universe - Brandenburger sighed.

"There was probably five different reasons," he said. Naming a couple: "We didn't appeal to families enough. Local people would come in but not as often as they might. Kids dictate where you go out to eat. Also, it was overly managed. The Starr way of management builds in a lot of redundancy. By the time we realized that, it was too late to change it. We'll fix that aspect but keep the same quality."

He insisted that Riverton's being dry did not affect business.

Brandenburger said he expected to reopen about Sept. 1.



Staff Writer
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

Michael Klein Staff Writer
Latest Videos:
Also on Philly.com
letter icon Newsletter