Cronuts and the American way
A Wayne shop was buying 'em for $5 and reselling them for $10. Then the first bakery found out.
Supply and demand, the entrepreneurial spirit, sugar, butter, cream and flour have collided, and the result is a sticky mess.
Foobooz.com recounts the story of how Wayne's Royal Cafe began selling cronuts.
Invented by NYC's Dominique Ansel, the portmanteau pastries meld a croissant and a doughnut, and seem to be more popular among traffic-hungry bloggers (!) than by actual fanciers of baked goods.
Royal was selling them for $9.43 each. That's $10, tax included.
The Royal Cafe's Torpekay Habashzada was buying them from Swiss Haus Bakery in Center City for $5 each, and justifying the steep freight by saying she was saving people a trip into the city.
When Swiss Haus owner Jim Hausman caught wind of the tactic, he cut off Royal Cafe.
No cronuts for you!
Article is here.