Saturday, August 29, 2015

Cronuts and the American way

A Wayne shop was buying 'em for $5 and reselling them for $10. Then the first bakery found out.

Cronuts and the American way

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Cronuts, that cross between a croissant and a doughnut, at Swiss Haus Bakery.
Cronuts, that cross between a croissant and a doughnut, at Swiss Haus Bakery.

Supply and demand, the entrepreneurial spirit, sugar, butter, cream and flour have collided, and the result is a sticky mess.

Foobooz.com recounts the story of how Wayne's Royal Cafe began selling cronuts.

Invented by NYC's Dominique Ansel, the portmanteau pastries meld a croissant and a doughnut, and seem to be more popular among traffic-hungry bloggers (!) than by actual fanciers of baked goods.

Royal was selling them for $9.43 each. That's $10, tax included.

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The Royal Cafe's Torpekay Habashzada was buying them from Swiss Haus Bakery in Center City for $5 each, and justifying the steep freight by saying she was saving people a trip into the city.

When Swiss Haus owner Jim Hausman caught wind of the tactic, he cut off Royal Cafe.

No cronuts for you!

Article is here.

Philly.com
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Michael Klein, the editor/producer of philly.com/Food, writes about the local restaurant scene in his Inquirer column "Table Talk." Have a question? Email it! See his Inquirer work here.

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