Cheesesteaks by the inch

Jake’s Philadelphia Cheesesteaks in the Shops at Liberty Place is closed today because of the snow.

When owner Gary Dorfman reopens tomorrow (Thu), he will match the snowfall, inch for inch, with the size of his cheesesteaks and chicken cheesesteaks.

Ordinarily, he charges $8, tax included, for a 12-inch sandwich. If today’s official snowfall at the airport totals 18 inches, $8 will buy a cheesesteak and a half. If it snows 24 inches, it will be a two-for-one deal.

Of course, if the total is a foot, never mind.