Brodo: Yes, soup for you
A fast-casual, soup-centric cafe is coming to the former Naked Chocolate space in the United Plaza Building (31 S. 18th St.).
Brodo: Yes, soup for you
Michael Klein, Philly.com
Brodo - Italian for "broth" - is the name of a fast-casual, soup-centric cafe coming to the former Naked Chocolate space in the United Plaza Building (31 S. 18th St.).
Entrepreneur Matt Capetola, an engineer with a master's in finance, is looking at this location to become the flagship of a chain. He's aided and abetted by his father, Bob, a retired pharmaceutical exec and home cook.
Each day, 10 soups from a list of 100 will be offered. The rest of the menu - which will feature salads and sandwiches and panini - is built for speed. It will be open from morning till late night. Ticket average will be sub-$10, they say.
Architect Andrew Blanda of Sandvold Blanda is working to embue a rustic look to the balconied space, which is targeting late February or early March for debut.
so sad. this location is a loser, no night time or weekend traffic! guess they never heard of "location, location, location"— Joe Diner- nice to see a soup place come to the city, I look forward to checking this place out, especially since I work right down the street.
@JoeDiner - I think nakedchocolate just had the wrong product for this location. It is the right location for some product, we will see how this one does— TimDaniels - I work right up the street and I'm tired of salad works and jimmy johns. Looking forward to a good soup place nearby.— Letsgophils
- @TimDaniels i wish them the best of luck, its a huge risk to open any restaurant. But the location is just as important as the food and this location does get night or weekend traffic - with that the chances of success here are diminished. If great chocolate couldn't draw this traffic, then I doubt that soup and salad can.— Joe Diner
- I guess Joe Diner doesn't understand that success is not contingent on location alone. Rather, success is contingent on (in addition to business quality) the ratio of location value to rent.
Also, "if great chocolate couldn't draw this traffic, then I doubt that soup and salad can" may be one of the dumbest reasonings I've ever heard.— p - As a niche concept, a gourmet chocolate shop would need to depend on night and weekend traffic much more as that kind of item is more of an occasional indulgence for most rather than a place sustained by weekday regulars. A fast-casual soup/sandwich/salad spot for that area seems to make more sense as it looks like it will serve primarily as a viable alternative spot for "9-5ers" (right before/after work, lunch break, etc) to the places mentioned by LetsgoPhils.— hhkal
