Bobby Flay is in Philly to usher in the fifth location of Bobby's Burger Palace, his casual operation providing a counterpoise to his high-end spots such as Bobby Flay Steak in the Borgata in Atlantic City and assorted Mesa Grills.
BBP opens at noon Tuesday (4/6) at 3925 Walnut St.on the ground floor of the Radian building in University City, next door to a Chipotle and down the row from Capogiro. (My Twitter followers will learn of a surprise later this afternoon.)
Bright, mod decor includes curved counters and matching lighting sconces, playing out to a rock soundtrack. The menu is studded with Certified Angus beef, ground turkey or chicken breast varieties, ($6.50 for the classic with American cheese, lettuce, tomato and onion, and $7.50 for topped burgers). Burgers are 6 ounces before cooking, a touch larger than the patties at 500º -- to mention another new burgery in town (1504 Sansom St.).
Flay is big on "crunchifying" his burgers by adding potato chips to the top. Philly's menu has a Philadelphia burger with provolone or Cheez Whiz, plus griddled onions and peppers. There will be spiked and regular milkshakes, too, for the Penn crowd.