Entrepreneur Sarah Lockard was plugging away at her online lifestyle magazine AroundMainLine.com in early 2010, "pounding the pavement" looking for sales opportunities when she began considering the restaurants in her backyard.
"The big cities had already done it," she said. "But I saw that wealthy pockets in suburban areas [around the country] were starting to cook with restaurant weeks."
At the time, only the Center City District and the SJ Hot Chefs in New Jersey had regular, semiannual restaurant weeks, in which restaurants band together for marketing and advertising while offering prix-fixe meals.
Lockard, now 37, rounded up a couple dozen restaurants for the debut in July 2010. Not bad for a one-woman show. The fifth Main Line Restaurant Week runs Sept. 24 to 30. This time, the geographic area has widened to include some restaurants in King of Prussia, Lansdowne, and West Chester.
Participating restaurants offer prix-fixe lunch and dinner menus: lunch for $25 and under (two or three courses) and three-course dinners priced between $20 and $50. Menus appear on MainLineRestaurantWeek.com.
Click here for other local restaurant weeks.
Photo: Betsy Barron Fine Art Photography