Kidd Chris, sacked in May 2008 from WYSP, has landed at 101 KUFO, a hard-rocker in Portland, Ore., with a morning show.

The station trumpeted his hiring today, explaining that he has worked in Syracuse, Wichita, Sacramento, San Antonio, and most recently Philadelphia. He recently stopped his Internet show, which suggested that a station was about to announce his hiring.

"His association with the Howard Stern Show put Kidd Chris on the map and he’s been grabbing attention and ratings ever since. Now making his home in Portland, Kidd Chris is fired up and ready to get back on the air, keeping listeners on the edge of their seats, wondering what he’ll do next. Everyone is about to find out now at 101 KUFO," the station says.

Chris Foley lost his WYSP job over the fallout from the racist song "Schwoogies," sung to the tune of Blondie's "Call Me." A guest, Lady Gash, performed the song in the studio, and the station replayed it. Program director John Cook also was let go. Cook is now program director of WBEN (95.7).

Listen live from 8 a.m. to 1 p.m. Eastern at http://www.kufo.com.

"Pizzeria Stella" on the Second Street door.

With Pizzeria Stella reaching its first month at Second and Lombard Streets comes talk that owner Stephen Starr may be fixing to expand it one storefront north on Second Street.

Right now, that is the home of Equilibrium Pilates, whose owner, Brie Adina Neff, believes that her days at 420 S. Second St. are numbered after 6½ years.

Starr confirmed that his company was in talks with the building owner, Michael Untermeyer (the DA candidate).

Ellen DeGeneres in her Burbank studio with the bathing-suited Villanovans behind her on monitor.

Talk-show host Ellen DeGeneres, who's been trying to build her Twitter following, put out a challenge on Tuesday, tweeting that those who showed up at Villanova University's Connelly Center had a chance to win a big prize.

DeGeneres tweeted that the first 12 followers to show up in only a fake mustache and bathing suit would be in the running to win a pair of tickets to the World Series.

The 12 followers had 15 minutes to write a 30-second rap to tell her why they should win.

The three finalists performed their rap and the winner, Colleen Lennon of Philly, a nonstudent, won the pair of tickets. The other two finalists won a $500 American Express gift card.

"The Ellen DeGeneres Show" airs on WCAU/NBC on Channel 10 at 3 p.m. This episode will air Wednesday.

Rob and Maggie Wasserman, who own Rouge on Rittenhouse Square, are getting into the burger biz.

Zoning variance permitting, they're planning 500°  for a storefront at 15th and Sansom Streets. (The space, which has been empty for years, is on the 1500 block of Sansom Street, just off the corner next to Roy's and across from the parking garage.)

Opening of 500° will be in the first quarter of 2010.

Rob Wasserman told me that the idea came to him in May during the Rittenhouse Row festival, when Rouge sold smaller versions of its signature burgers. He says he worked with the vendors to drive down the cost of ingredients, while maintaining quality. The move coincided with the burger trend that's been sweeping the area (see: "Up, Tommy").

The look will be comfy-upscale, Wasserman says, describing wood, metal and marble that will go into the 1,000 square feet. About 20 people will sit inside; most business will be takeout. There will be no liquor/beer.

He'll serve 4- to 7-ounce burgers for $4 to $4.50. The goal will be to price a burger, fries, and shake meal for $10.

Eagles QB Michael Vick is the scheduled guest for Reuben Frank’s sports chat at Vesuvio restaurant (736 S. Eighth St.) from 7 to 8 p.m. Thursday. 

It’s free to watch.
 

In their Robert Graham shirts (from left): Robinson Cano, Jimmy Rollins, and Mark Teixeira.

The World Series has created a conundrum for designer Robert Graham, who makes the casual shirts favored by the Phillies' Jimmy Rollins as well as Yankees players Mariano Rivera, Mark Teixeira, Robinson Cano, and Jorge Posada.

Not wishing to take sides, the New York-based Graham is rooting for both teams, and will name a new line after the winning team. “This is the best World Series ever for me," he told me. "It’s a win win. I’ve got fans on both benches.”

Boyds carries the RG shirts, at prices from $198 to $300.

Phils shortshop Jimmy Rollins did the "10@10" bit on Jay Leno's show last night.

Jay asks 10 questions.

Best lines:

Asked to name the best switch-hitter in history, Rollins selected (c) Elton John over (a) Mickey Mantle and (b) Pete Rose.

Asked his height -- (a) 5-8, (b) 5-9, (c) "size doesn't matter" -- he replied, "Size matters. Size definitely matters."

(In the clip below, Rollins comes up after Dr. Phil, around the 30-minute mark, or "Chapter 5.")

MidAtlantic, Daniel Stern's new pub in the Science Center at 3711 Market St., has added weekday lunch.

Menu is a lighter-priced version of dinner.

Rundown from Rick Nichols is here. 

Bekka Rendell.

Comcast SportsNet contributor Ed Rendell is not the only TV star in the family.

The guv's daughter-in-law, Beka, costars on Philly Kitchen, a Saturday series that launched last weekend on MyPHL17.  It airs at 11 a.m.

Beka Rendell, who married Jesse Rendell last year, contributes home-decor and entertaining ideas for the show by Multi Media Productions, which also features kitchen designer Jerry Hankins talking about renovations, and chef Jim Coleman of Blue Bell's Coleman restaurant covering easy-to-do food.

Rendell is an owner and event stylist at Innove Events.