Crumbs Bake Shop in Rittenhouse closes

Case at Crumbs Bake Shop.

How's this for Brotherly Love?

The Rittenhouse Square location of Crumbs Bake Shop closed after business on Valentine's Day, according to a rep at the Cherry Hill location.

The New York-rooted cupcake specialist opened the 18th Street shop in December 2012 as the first Philadelphia-area location.

Its outposts in the burbs - including Cherry Hill Mall , Christiana Mall, Deptford Mall, King of Prussia, and Suburban Square - are apparently unaffected.

In happier cupcake news (because what's happier than a cupcake?): Lily Fischer and Nima Etemadi of the homegrown A Cupcake Wonderland are readying a cafe called Cake Life Bake Shop at 1306 Frankford Ave. in Fishtown. Up for a summer debut.

And then there's the Cake Boss bringing Carlo's Bakery to 21st and Walnut Streets.