Wednesday, September 2, 2015

New trend: Expectant moms booking bedside postpartum glam sessions

Friday, August 7, 2015, 3:00 AM
The New York Times published an article last week about a growing beauty trend among expectant mothers: booking postpartum glam session for the perfect hospital photo op. The days of leaving the hospital in frumpy maternity clothes, dirty hair and the newly earned dark-under-eye circles are gone. Leaving... Read more

'20s fashions roar at Jazz Age on the Delaware

Tuesday, August 4, 2015, 9:05 AM
On the first Saturday in August, Philadelphia’s Glen Foerd estate was transformed into a Roaring '20s-themed celebration for Jazz Age on the Delaware, the first party of its kind. Created in order to raise awareness and money for the Glen Foerd Conservation Corporation, which manages and operates... Read more

South Jersey salon reveals how to stay cool with the season’s hottest hair looks

Friday, July 31, 2015, 3:00 AM
I walked out the house this morning at 8 a.m. and was instantly met with foggy sunglasses and clammy skin. Not the makings of a good hair day. Heat waves call for easy, no-fuss hairstyles. Not knowing where to even start, I stopped by Suede Salon and Spa in Marlton, N.J., to learn how to pull together... Read more

Local designer, shop create Divine Lorraine capsule collection

Wednesday, July 29, 2015, 12:34 PM
Stretching into the Philadelphia skyline, dilapidated red-tinged sign and all, the Divine Lorraine is an eerily beautiful piece of Philadelphia's architectural history. But the physical building, says menswear designer Najeeb Sheikh, “is just the tip of the iceberg.” A Philadelphia native... Read more

National Lipstick Day 2015: 6 pucker worthy lipsticks to fit every personality

Friday, July 24, 2015, 3:00 AM
July 29th marks National Lipstick Day. Didn’t know it existed? Neither did I until last year. Not sure who started it or why, but I’ll take any excuse to showcase a new lipstick. From the hopelessly romantic to the low-maintenance woman, there’s a lipstick out there for everyone... Read more

Style Festival event brings music festival trends to King of Prussia mall

Thursday, July 23, 2015, 11:35 AM
Worried about what you're going to wear to Philly's Made In America festival this year? Beyoncé is headlining, again, and just in case the heavens smile on you and allow your paths to meet, you need to look your festival best. Well, don't worry because this Saturday, the King of Prussia mall... Read more

Taylor Swift-brand clothing launching in August

Tuesday, July 21, 2015, 10:26 AM
It was only a matter of time before Reading-area pop star Taylor Swift took her status as a dainty, retro style icon into the fashion world. Chinese retail website announced that it’ll be selling Swift’s line “exclusively for customers,” which means, unfortunately... Read more

The best (and cheap) shore day beach bag essentials

Friday, July 17, 2015, 11:45 AM
This August will be my 7th summer vacation down in Ocean City, N.J. As I transition out of beach newbie status to a semi-pro beach-goer, my beach bag packing has transcended to the next level. Gone are the days of sandy smartphones (always in a plastic baggie), unintended sunburns (re-apply—there’s... Read more

Summer's hottest makeup trend broken down in 4 simple steps

Monday, July 13, 2015, 8:25 AM
What’s old is new again. Strobing, using highlighter to enhance high plains of the face without the addition of contour, is an old technique used by makeup artists that is now becoming mainstream. It’s a fresh alternative to the heavy contouring trend that was, up until now, dominating... Read more

Avoid makeup meltdown and other 4th of July beauty blunders

Friday, July 3, 2015, 3:00 AM
Stay flawless this holiday weekend from the barbeque to the fireworks with these heat and humidity proof beauty products. Tatcha Aburatorigami Blotting Papers: Only one sheet of this gold-flecked blotting paper is needed to keep makeup perfect and matte. $12 Smashbox Photo Finish Oil Free Foundation... Read more
About this blog
Consider us the authority on all things related to fashion, beauty, retail and design in Philadelphia.

Renee DeSantis
Elle Levi Daily News
Layla A. Jones
Gabrielle Bonghi
Colin Kerrigan Photographer
Elizabeth Wellington Fashion Columnist
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