The only thing better than devouring decadent, delicious ice cream is indulging in Magnum Gold ice cream bars.
Or at least Unilever wants the fashion industry to consider this logic with its new magic ingredient: Zac Posen. The company has partnered with the designer to introduce its Gold ice cream bars to the United States. The bars, which are comprised of sea-salt caramel, vanilla bean ice cream, and a Belgian chocolate coating in the color of gold, are aptly named, Magnum Gold?! (That was not a grammatical or punctuation error in case you were wondering.)
To mark the occasion, Posen has designed a 24-karat gold dress for the brand. In a press release distributed Wednesday, he shares that the experience was "a truly priceless experience." The dress, however, is valued at $1.5 million.
We'll take the experience of eating the ice cream instead.
The dress will debut in a short film starring Joe Manganiello at the Tribeca Film Festival on April 18.