Monday, June 1, 2015

Zac Posen partners with Magnum Ice Cream

Zac Posen has designed a 24-karat gold dress for the brand. Yum.

Zac Posen partners with Magnum Ice Cream

Fashion designer Zac Posen during the creative process of designing his first 24k gold dress inspired by new MAGNUM Gold?! Ice Cream. The dress will be unveiled at the premiere of the MAGNUM short film ´As Good As Gold´ during the Tribeca Film Festival April 18, 2013.  (Mark Von Holden/Invision for Magnum Ice Cream). <br />
Fashion designer Zac Posen during the creative process of designing his first 24k gold dress inspired by new MAGNUM Gold?! Ice Cream. The dress will be unveiled at the premiere of the MAGNUM short film 'As Good As Gold' during the Tribeca Film Festival April 18, 2013. (Mark Von Holden/Invision for Magnum Ice Cream). PR NEWSWIRE

The only thing better than devouring decadent, delicious ice cream is indulging in Magnum Gold ice cream bars.

Or at least Unilever wants the fashion industry to consider this logic with its new magic ingredient: Zac Posen. The company has partnered with the designer to introduce its Gold ice cream bars to the United States. The bars, which are comprised of sea-salt caramel, vanilla bean ice cream, and a Belgian chocolate coating in the color of gold, are aptly named, Magnum Gold?! (That was not a grammatical or punctuation error in case you were wondering.)

To mark the occasion, Posen has designed a 24-karat gold dress for the brand. In a press release distributed Wednesday, he shares that the experience was "a truly priceless experience." The dress, however, is valued at $1.5 million.

We'll take the experience of eating the ice cream instead.

The dress will debut in a short film starring Joe Manganiello at the Tribeca Film Festival on April 18.

Philly.com
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