"And by the way, everything is free. Take as much as you physically can because there are no shopping bags, no shopping carts. I don't care how you take it. It's all up to you," said Alexander Wang before a crowd of unassuming, fashion-crazed New Yorkers.
So this shopping excursion of sorts turned real ugly, real fast.
A new video artistically captures the T by Alexander Wang free-for-all event that one firsthand witness recalled last month as the "Fashion Hunger Games."
"I watched in horror as a nice law student I had spoken with earlier violently punched a box as if it had just insulted his mother," the contributor wrote. "He tore a t-shirt from inside it and hurled the packaging across the showroom."