The beauty of boutiques is this:
Walk in, select a few pieces you like, step into a fitting room, take a few selfies, and purchase the products you like. Simple. Now imagine what would happen if boutiques charged a try-on fee: Business would plummet.
Last week, a report surfaced that Vera Wang's Shanghai bridal boutique was charging clients a considerable fee of 3,000 yuan (or approximately $482) per 90-minute appointment to try-on the designer's dresses. The Internet, outraged over the practice, accused Wang of snobbery, exclusivity and class discrimination. The designer's team, on damage control, told Refinery29 that the fee "was surprising to us too," adding that the practice is "left to the discretion of local operators."
On Tuesday, Wang told WWD, "Upon careful investigation and review of the policies of our international operators, we will be abolishing appointment fees in all of our stores."