Sunday, August 2, 2015

U.S. Postal Service to launch fashion line called 'Rain Heat & Snow'

We have some exciting news to share with you from your local mail delivery friends, Philadelphia.

U.S. Postal Service to launch fashion line called 'Rain Heat & Snow'

You know you want it.
You know you want it.

We have some exciting news to share with you from your local mail delivery friends, Philadelphia.

The U.S. Postal Service is launching its very own fashion line of apparel and accessories under the brand, "Rain Heat & Snow," which points to the unofficial - and now officially-licensed motto of the Postal Service: "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds." (In case you were wondering how else you receive mail in the midst of a hurricane, tornado and/or blizzard.)

In the official press release distributed Tuesday, the USPS says it's signed a licensing agreement with apparel company Wahconah Group, Inc. The agreement supposedly "leverages" the intellectual property of the Government-operated delivery service through these new products, which we are hoping will include the enviable delivery hat that's pictured above. No, really.

Furthermore, the USPS says it's pursuing the technology route - the main production focus behind Rain Heat & Snow will be "smart apparel" or "wearable electronics," this according to USPS Corporate Licensing Manager Steven Mills. No word yet on the exact aesthetic of the clothing and accessories, although we have reached out to the Postal Service for more details.

The release also says women will have to wait for their share of mailwomen apparel. Rain Heat & Snow will initially be offered in menswear, with the goal of debuting the line in "premier" department and specialty stores. CEO of Wahconah Group, Inc. Isaac Crawford told ABC News that the apparel collection will be an "image-conscious, first class, high end line."

Your call, Neiman Marcus.

More from CNN / More from Gawker
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Consider us the authority on all things related to fashion, beauty, retail and design in Philadelphia.

Esther Lee
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