UGG Australia opens at King of Prussia Mall

The latest styles from the UGG Australia footwear collection. (Photos via UGG)

It was a big night over at the King of Prussia Mall! UGG Australia finally opened its doors to their newest concept store on the lower level of the Plaza, right between jcpenny’s and Neiman Marcus. 

The in-store launch party on Thursday, Mar. 27 gave guests the opportunity to get a firsthand look at the 2,890 square foot shop that features the latest styles of men’s, women’s and kid’s footwear. Carlo’s Bakery, which we all know from TLC’s Cake Boss, is delivered specially designed treats to mark the event.

“We’ve waited a long time to find the perfect location in the Philadelphia area,” said UGG Australia brand president Constance X. Rishwain. “The King of Prussia Mall allows us to serve the city fans who come to shop that amazing mall, and the suburban fans who frequent it for their everyday needs.”

UGGl also celebrated its “Bling It On” program, which allows customers to go custom with Swarovski® crystal patterns.