Tommy Hilfiger bag supports Breast Health International

Naomi Watts is an Academy Award-nominated actress with two kids. "I know how busy life can be," she said. "But we cannot let that get in the way of taking care of ourselves."

Watts is the face of Tommy Hilfiger's eighth annual limited-edition handbag in support of the Breast Health International campaign. The bag, available online since Sept. 25 and in select stores starting Oct. 1, costs $299, $100 of which goes directly to the Fund for Living. The Fund for Living is a BHI initiative established to cover costs associated with a breast cancer diagnosis but not covered by insurance, like travel costs and child care. In addition to funds, the bag is also intended to bring awareness to breast health and breast check-ups.

"A self-examination only takes a few minutes and it could save your life," said Watts. According to Shelley Schwartz, Founding Chairperson of BHI, 75 percent of breast lumps are found during self-exams.

This bag, which debuts in stores at the start of Breast Cancer Awareness Month, may have been designed to bring awareness to breast health, but you won't find a speck of pink on it. Keeping with the Tommy Hilfiger aesthetic, this navy-tan-and-red bag forgoes traditional breast cancer-related marketing.

"I wanted the handbag to be timeless, versatile and reflect our 'classic American cool' brand DNA." The bag is true to the brand, with two front pockets, a relaxed, slightly slouchy shape, and a patriotic red-white-and-blue tassel. The bag fits seamlessly with the rest of the Tommy Hilfiger brand.

"I hope that every time a woman carries the bag," Hilfiger said, "she can feel proud to have supported such a worthy cause."