Sunday, August 30, 2015

The Rocawear pop-up shop is coming to town for Made in America

The RocPopShop is rolling through town this weekend for Made in America. Here's what to expect.

The Rocawear pop-up shop is coming to town for Made in America

0 comments
The Rocawear Pop-Up Retail Tour Interior (Photo courtesy of MRA)
The Rocawear Pop-Up Retail Tour Interior (Photo courtesy of MRA)

Want to live the life of Jay Z, if only for thirty minutes? Once again, the RocPopShop is rolling through town this weekend for Made in America.

The pop-up, described in the release as "Jay-Z's upscale lounge and retail space," is a decked-out, 53-foot trailer that... wait for this, expands to 1,000 square feet. Housed in the trailer are Rocawear clothing and lifestyle items, an in-trailer Xbox station for gaming enthusiasts, and custom-designed furniture and air conditioning in case the heat, like last year, gets unbearable.

There's also music blaring from Jay Z's past albums and videos of his previous performances playing around the walls of the trailer. “The RocPopShop takes Rocawear to its fans and lets visitors interact with one of their favorite brands in a meaningful way,” says Tony Amato, President of MRA.

For those unfamiliar with the Rocawear brand, the New York-based clothing manufacturer was founded in 1999 by the founders of Roc-A-Fella Records - Damon Dash and Jay (then apostrophe) Z. Jay Z sold his rights to the company in 2007, but still holds a stake in Rocawear.

The pop-up will once again be parked within the festival's parameters.

Hours are from 11 a.m. to 11 p.m. on both Saturday and Sunday. Exclusive offerings at MIA to come.

Philly.com
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Consider us the authority on all things related to fashion, beauty, retail and design in Philadelphia.

Esther Lee Philly.com
Latest Videos:
Also on Philly.com
letter icon Newsletter