Take a peek at Joan Shepp's upcoming documentary
As the shop owner prepares to open her newest storefront, the cameras are rolling to capture the journey.
Take a peek at Joan Shepp’s upcoming documentary
Philadelphia high-end retailer Joan Shepp was forced out of her Walnut St. shop after over 40 years of business, 13 of those being at that location. But now the wildly successful boutique is finding its new home at 1811 Chestnut St. and her team has been busy getting everything ready for the big reveal. Shepp briefly set up a pop-up shop in Liberty Place during the holiday season.
A soon-to-be-released documentary will follow Shepp and her daughter’s journey as they prep for the new store’s opening, which is expected to debut in June 2014. Here is a taste of fans can expect from the film:
"Now the expanding horizons of e-commerce and the move to the store’s newest (and biggest) location to date are explored in this documentary. Interwoven with never before seen footage of the new boutique’s construction are exclusive interviews with Joan and Ellen along with rare, archival images and accounts from long-time employees, giving viewers a perspective on the last 40 years of high fashion through the eyes of a team that’s worked with some of the biggest creative innovators of the 20th century.
Watch as the boutique navigates the ever-changing world of fashion while maintaining a devoted clientele back home."
Check out a 15-second preview clip below: