Seventeen Magazine launched its first apparel collection today exclusively at Sears. The 83-piece Seventeen Fashion Collection is now available at Sears stores nationwide and on Sears.com.
Vice President of Hearst Brand Development Glen Ellen Brown said a fashion collection was a natural extension of the editorial brand. “Seventeen Magazine,” Brown said, “is a trusted leader in the teen market and fashion is one of its core pillars.” Indeed, Seventeen debuted in 1944 and was the first teen magazine in the United States according to the University of Flordia Interactive Media Lab.
The collection, which caters to the high-school-aged back-to-school audience, includes a mix of trendy and classic looks from flouncy, floral dresses to structured blazers as well as shoes and accessories.
"As we continue to transform the Sears apparel business,” said Sheila Field, Chief Marketing Officer for Sears Apparel, “we are working to create deeper, exclusive brand relationships that both engage our members and increase the level of fashion across multiple channels."
In addition to Sears.com, shoppers can also find the Seventeen Fashion Collection on interactive shopping blog, Shop Your way at shopyourway.com.