Ryan Seacrest is everywhwere.
He’s on your TV. He’s on your radio. He’s on your computer screen. He’s the mastermind behind the show you love to hate, “Keeping Up With the Kardashians,” and, starting this fall, he can be in your closet.
That’s the premise behind the new Macy’s menswear collection and marketing campaign both featuring the prolific media personality.
Ryan Seacrest Distinction is set to hit the department store’s shelves in September and includes tailored suits, slim-fit shirts, ties and cufflinks. Macy’s reason for choosing Seacrest, though, may surprise you.
Apparently, the “American Idol” host has been linked to trends in men’s fashion sales. When Seacrest cleaned up his act and began wearing slim-cut suits and skinny ties, Macy’s Inc. Vice President and Men’s Fashion Director Durand Guion said the company’s sales shifted. “We definitely saw a sales bump, especially in the accessories categories,” Guion told Women’s Wear Daily. “He’s always been a trend validator, especially for young guys,” Guion said.
Seacrest worked closely with Randa Accessories, Peerless Clothing, and PVH to design the collection. Peerless is a tailored clothing licensee and PVH was responsible for the collection’s shirt production. Having been engaged at every level of the design process, Seacrest told WWD, “I’ve learned and evolved during this process.”
Uniquely, Distinction targets Millennial buyers and offers them a Style Made Smart system to help alleviate any fashion faux pas. Born from Seacrest’s own, ultra-efficient method of grouping suits with matching shirts and accessories, Style Made Smart matches a black, brown, navy or gray suit from the collection with corresponding accessories. Though it’s not mandatory, the system should prove helpful to young men just beginning to establish themselves professionally and sartorially.
With the brand’s launch, Macy’s will set up 150 shops within the store’s tailored-clothing departments.
According to Seacrest, “Every guy needs a great suit.”