Robert Pattinson is the new face of Dior

Confirmed: Robert Pattinson is the new face of Dior Homme. To be decided: If the star has the same effect as George Clooney.

Christian Dior fragrances confirmed to WWD Wednesday that Pattinson is fronting the brand's latest campaign for the men's "Homme" line. He joins a list of celebrity predecessors including Natalie Portman (Miss Dior Cherie), Charlize Theron (J'Adore Dior) and Jude Law.

The campaign was shot by Nan Goldin. Romain Gavras directed the ads. No word on how much he's been paid for the gig.