While the rumor mill was fixated on the possiblity of Rihanna starring as the new face of Chanel after her ambiguous Jan. 27 tweet, the artist announced otherwise on Wednesday.
Rihanna, in conjunction with MAC Cosmetics, announced the singer's new role as the company's "creative partner." The opportunity will give the artist freedom to experiment with new colors and product ideas in a series of four projects for the cosmetics company, dubbed "RiRi [Hearts] MAC."
The first item to be released is RiRi Woo, a lipstick inspired by her favorite MAC shade, Ruby Woo. The product will be sold online and at Rihanna concerts starting May 4 with her performance at the Barclays Center in Brooklyn. RiRi Woo's release will be followed by a second summer collection which will be sold online, and the third installation of her line will be available at MAC stores this fall. Finally, Rihanna's fourth collection will hit stores in time for the holidays.
She tells WWD, “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in." The artist debuted her fashion collection for River Island this weekend.