Rihanna partners with MAC Cosmetics

2013 Grammy Awards Show
Rihanna performs on stage at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by John Shearer/Invision/AP)

While the rumor mill was fixated on the possiblity of Rihanna starring as the new face of Chanel after her ambiguous Jan. 27 tweet, the artist announced otherwise on Wednesday.

Rihanna, in conjunction with MAC Cosmetics, announced the singer's new role as the company's "creative partner." The opportunity will give the artist freedom to experiment with new colors and product ideas in a series of four projects for the cosmetics company, dubbed "RiRi [Hearts] MAC."

The first item to be released is RiRi Woo, a lipstick inspired by her favorite MAC shade, Ruby Woo. The product will be sold online and at Rihanna concerts starting May 4 with her performance at the Barclays Center in Brooklyn. RiRi Woo's release will be followed by a second summer collection which will be sold online, and the third installation of her line will be available at MAC stores this fall. Finally, Rihanna's fourth collection will hit stores in time for the holidays.

She tells WWD, “Being creative is something that I love, so I can put that into different outlets. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in." The artist debuted her fashion collection for River Island this weekend.

"My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story."

Rihanna's story, however, is what generates the most interest from fans and critics: The artist is once again dating Chris Brown, who beat her on the eve of the Grammys in 2009. Whether or not this is a liability for the company, John Demsey, group president of the Estée Lauder Cos. Inc., MAC’s parent company.

“She’s a grown woman, and whatever makes her happy makes us happy. Life’s complicated. Far be it for us to judge,” he told WWD.

And a Happy Birthday to Rihanna, who turns 25 today.

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