To the untrained eye, Free People’s newest ad campaign features nothing more than an ok-ish dancer practicing pointe in fashionable clothing. To dancers themselves, it amounts to a slap in the face.
As it turns out, it is “painfully obvious she’s not an experienced dancer,” according to a post from AdFreak. And, indeed, that seems to be true, judging from the YouTube comment pit:
Has she been TRAINED????? Her feet are TERRIBLE, her lines are TERRIBLE... I could go on. This is OFFENSIVE to dancers out there. You went and decided to cast some local "ballet dancer" because she had your look. Shame on you, there are plenty of professionals out there that would have looked stunning in this.
They didn't even need to hire a professional! There are plenty of preprofessional dancers who could have even been good enough and shown the right passion and movement and feeling. It's very unfortunate.