Meet Molly Sims at the opening of Ulta Beauty

Molly Sims and Bradley Cooper attend the 2009 CFDA Fashion Awards in New York, Monday, June 15, 2009. (AP Photo)

The three-floor beauty store slated to open this Friday is marking its Center City debut with celebrity appearances.

Supermodel, actress and mom Molly Sims will join Ulta executives for the opening of the new Rittenhouse-based store (1619 Walnut St.) along with Devyn, the new winner of Oxygen Network's "The Face."

Glamour contributing beauty editor Andrea Pomerantz-Lustig will be on-site to give makeup tips and sign copies of her new book, "How to Look Expensive."

The Ulta flagship on Walnut will offer more than 20,000 products from more than 500 brands. There will also be a full-service salon at the beauty emporium.

The event is open to the public. The store will open at 9 a.m.