Tuesday, July 29, 2014
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Matthew McConaughey launches a clothing line

Watch out y'all - Mr. McConaughey is manufacturing his signature laid-back style for the masses.

Matthew McConaughey launches a clothing line

Matthew McConaughey needed to lose weight for his role in "Dallas Buyers Club."
Matthew McConaughey needed to lose weight for his role in "Dallas Buyers Club."

Watch out y’all – Mr. McConaughey is manufacturing his signature laid-back style for the masses. The Dallas Buyers Club star recently launched his JKL Brand label on the lowdown – the “JKL” stands for the his motto “Just keep livin’.” 

The male-exclusive line is available at Dillards and caters to rugged, refined, modern adventurers. Graphic tees ($17.50) feature very McConaughey sayings like “Keep the Eye High” and “Leave it like you found it.”

A portion of every sale benefits the Just Keep Livin’ Foundation, a non-profit created by the actor that helps provide after-school fitness and wellness programs for inner city schools.

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JKL is getting ready to release its spring 2014 collection, which is full of shortsleeve plaids and board shorts – we’re talking Fool’s Gold style.

 

[Entertainment Weekly]

Gabrielle Bonghi Philly.com
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