Mattel is creating a line of Barbie-inspired gear for all the Barbie girls in this very Barbie world.
Lord & Taylor, Wildfox and Forever 21 were enlisted to re-create different looks based on the clothes worn by the plastic blonde bombshell herself. Lord & Taylor tackled vintage 1950s Barbie with a 12-piece sleepwear line priced from $32 to $36.
Wildfox, the vintage-inspired L.A. clothing company, will release an 8-piece “The Wildfox Dreamhouse” collection paying homage to retro 1980s Barbie. Wildfox’s collection retails between $37.50 and $183.
Forever 21’s 1990s Barbie collection is the most robust, with 29 pieces ranging in price from $3.90 to $24.90, including a tank that quotes none other than Beyoncé—Barbie was the first to ever wake up “like this.”
Is it realistic to expect adults to want to dress up like a child’s play toy—albeit an iconic one? Mattel thinks so. Forever 21’s Barbie collection will debut on Sept. 5. “The Wildfox Dreamhouse” is set to launch Nov. 15 at online stores including Nordstrom, Bloomingdale's and Saks Fifth Avenue, and Lord & Taylor's sleepwear line will be available Nov. 14.