Marc Jacobs is Diet Coke's new creative director

Two months shy of his 50th birthday, Marc Jacobs reveals why some men really do get better with age.

The designer behind Louis Vuitton and his own namesake labels has been tapped by Diet Coke as the brand's 2013 creative director. He joins the likes of Karl Lagerfeld who was Diet Coke's 2011 creative director, and Jean Paul Gaultier who directed the brand in 2012.

Watch below.