The frosty fashion figure who inspired The Devil Wears Prada is staying put.
Anna Wintour, longtime editor-in-chief of Vogue and editorial director of Teen Vogue, is adding another job to her long list of roles at Condé Nast after the company announced Tuesday evening that it's creating the new position of artistic director in its executive ranks for the iconic face of fashion.
Wintour's latest gig entails scouting new talent and doing what Vogue does best: Reinforcing aesthetics, this time across all brands. "I advise all sorts of people in the outside world, and really, I see this as an extension of what I am doing, but on a broader scale," she said in a joint interview with CEO Charles H. Townsend to the NY Times. 18 magazines fall under the umbrella of Condé Nast including key titles like The New Yorker, Vanity Fair, GQ, and Glamour. 63-year-old Wintour will continue to run Vogue and serve as the editorial director of Teen Vogue.
Her influence in fashion, retail, culture, and politics is unprecedented. A huge supporter and aggressive campaign fundraiser for President Barack Obama, Wintour was believed to be vying for the ambassadorship to the UK or France upon the President's reelection. She was also the mastermind behind Fashion's Night Out, a global retail initiative that was created in 2009 to help drive revenue to retailers and designers hard hit by the recession.
Townsend admitted in the interview that the role of artistic director was created "in part" to prevent the influential fashion figure from leaving Condé Nast. “I would go to great distances to avoid losing Anna, particularly in the prime of her career,” Townsend told the Times. Clearly, he achieved just that.
The announcement follows Condé Nast's Tuesday morning launch of original, digital programming which features branded video channels and shows involving top magazine editors and personalities. To read more on the company's initiative, click here.