Tuesday, June 30, 2015

Local malls gear up for back-to-school with ABC's of Style

On Saturday, Aug. 23 from 1 p.m. until 5 p.m., Oxford Valley Mall is hosting a back-to-school extravaganza called the ABC's of Style. Montgomery Mall is hosting the same event on Sunday, Aug. 24 from noon until 4 p.m.

Local malls gear up for back-to-school with ABC’s of Style

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With a fashion show featuring advice from beauty expert Lauren Cosenza, a Teen Vogue-curated style guide, and mall-wide discounts, the Oxford Valley and Montgomery Malls will serve as a last-minute shopping destination for teens and the parents who finance it all. (iStock)
With a fashion show featuring advice from beauty expert Lauren Cosenza, a Teen Vogue-curated style guide, and mall-wide discounts, the Oxford Valley and Montgomery Malls will serve as a last-minute shopping destination for teens and the parents who finance it all. (iStock)

On Saturday, Aug. 23 from 1 p.m. until 5 p.m., Oxford Valley Mall is hosting a back-to-school extravaganza called the ABC’s of Style. Montgomery Mall is hosting the same event on Sunday, Aug. 24 from noon until 4 p.m.

In partnership with Teen Vogue, the event is designed to show families what’s hot and what’s not for the coming school year. With a fashion show featuring advice from beauty expert Lauren Cosenza, creator and editor-in-chief of the beauty blog DIVAlicious, a style guide curated by Simon Malls and Teen Vogue, and mall-wide discounts, the malls will serve as a last-minute shopping destination for teens and the parents who finance it all.

In addition to fashion and beauty, New York-based trio AJR—called the next Jonas Brothers by the New York Post — will hold a mini concert and meet-and-greet.

All of this comes as part of a special offerings series by Simon and Teen Vogue held throughout August. Simon Property Group is the brand behind malls throughout the country including Oxford Valley Mall, Montgomery Mall, King of Prussia Mall and Franklin Mills.

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