Kenneth Cole says he wanted to 'provoke a dialogue' about Syria after his stupid tweet

Fashion Kenneth Cole
This Jan. 29, 2013 photo shows designer Kenneth Cole in his office during an interview in New York. Cole returns to New York Fashion Week Thursday, Feb. 6, after a seven-year hiatus, seemingly putting his hand on everything before the runway lights go up: the clothes, the shoes, the handbags, the hashtags. He bought his company back from investors last year, and it's once again privately owned with Cole fully in charge. (AP Photo/Bebeto Matthews)

On Thursday, Kenneth Cole once again shared an incredibly tasteless, dumb tweet by using the "boots on the ground" metaphor in an attempt to market his shoes - while the debate over America's authorization of using force against the Assad regime is ongoing in Congress.

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers," he shared via Twitter. "#Footwear."

Cole's provocative tweets have drawn the ire of the Internet on previous occasions, most notably in 2011, as protests in Cairo escalated. He wrote, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online... -KC." Cole later deleted the tweet and said sorry because it was "insensitive."

Cole released a video statement via Instagram several hours after the "boots on the ground" tweet was blasted through the web. His spokesperson also shared the following statement on his behalf:

"For 30 years I have used my platform in provocative ways to encourage a healthy dialogue about important issues, including HIV/AIDS, war, and homelessness," said Cole. "I'm well aware of the risks that come with this approach, and if this encourages further awareness and discussion about critical issues then all the better."

In a story unrelated to the incident published by the New York Times Friday, the following was written regarding the designer's social media habits:

Mr. Cole is obsessed with social network platforms (“The way people consume fashion is so profoundly different,” he said earlier). There is a physical presentation, which will be viewed by the fashion industry, and another for the virtual audience. Capsule collections are generally curated for each platform: Instagram, Facebook, Pinterest and now Vine.

Kenneth Cole is the chair of his eponymous brand and production company.