Wednesday, October 1, 2014
Inquirer Daily News

Kardashian sisters to launch hair care line

Kim Kardashian West's flawless beach waves will soon be attainable with the introduction of the new Kardashian sisters' hair care line, Kardashian Beauty.

Kardashian sisters to launch hair care line

Kim Kardashian (left) and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California.  (Photo by Jamie McCarthy/Getty Images for EJAF)
Kim Kardashian (left) and Kourtney Kardashian attend the 22nd Annual Elton John AIDS Foundation Academy Awards Viewing Party at The City of West Hollywood Park on March 2, 2014 in West Hollywood, California. (Photo by Jamie McCarthy/Getty Images for EJAF) Getty Images for EJAF

Kim Kardashian West’s flawless beach waves will soon be attainable with the introduction of the new Kardashian sisters' hair-care line, Kardashian Beauty.

Kim, Khloe and Kourtney have teamed up with hair-care company Farouk Systems Inc. to create a line of hair products, styling tools and accessories including a flatiron, curling iron and blowdryer. The Kardashian sisters said they’re creating this hair-care line, set to debut this spring, to fill a void they feel exists in the beauty market.

Basim Shami, Farouk Systems Inc. CEO, said working with the Kardashian sisters was a natural fit. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs,” he told Women's Wear Daily.

The Kardashian sisters already have a foot in the retail world with the Kardashian Kollection, a clothing line from Kim, Kourtney and Khloe Kardashian available at Sears. Kim also has a line of women’s fragrances.

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[Women's Wear Daily]

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