Kim Kardashian West’s flawless beach waves will soon be attainable with the introduction of the new Kardashian sisters' hair-care line, Kardashian Beauty.
Kim, Khloe and Kourtney have teamed up with hair-care company Farouk Systems Inc. to create a line of hair products, styling tools and accessories including a flatiron, curling iron and blowdryer. The Kardashian sisters said they’re creating this hair-care line, set to debut this spring, to fill a void they feel exists in the beauty market.
Basim Shami, Farouk Systems Inc. CEO, said working with the Kardashian sisters was a natural fit. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs,” he told Women's Wear Daily.
The Kardashian sisters already have a foot in the retail world with the Kardashian Kollection, a clothing line from Kim, Kourtney and Khloe Kardashian available at Sears. Kim also has a line of women’s fragrances.