Wednesday, March 4, 2015

Juicy Couture founders Pam and Gela sign book deal

Pamela Skaist-Levy and Gela Nash-taylor, best known as the cofounders of Juicy Couture, have nabbed a book deal with Gotham Books.

Juicy Couture founders Pam and Gela sign book deal

Juicy Couture founders Pamela Skaist-Levy, left, and Gela Nash-Taylor attend the Juicy Couture Fifth Avenue flagship store opening party on Thursday, Nov. 6, 2008 in New York.  (AP Photo/Evan Agostini)
Juicy Couture founders Pamela Skaist-Levy, left, and Gela Nash-Taylor attend the Juicy Couture Fifth Avenue flagship store opening party on Thursday, Nov. 6, 2008 in New York. (AP Photo/Evan Agostini) ASSOCIATED PRESS

Housewives and young things have these women to thank for making the tracksuit trendy. Or at the very least, publicly acceptable.

Cofounders of Juicy Couture Pamela Skaist-Levy and Gela Nash-Taylor have nabbed a book deal with Gotham Books. The book, titled "The Glitter Plan," will chronicle the beginning stages of Juicy Couture to the sale of the brand to Liz Claiborne. The story will also include insight on Skaist-Levy and Nash-Taylor's newest endeavor, Skaist-Taylor, another promising contemporary collection carried by major retailers. LA Times fashion critic Booth Moore, who wrote the first story on the two, will co-author the book. "She’s part of our story and we wanted an L.A. girl to write the story," Nash-Taylor tells WWD.

Under Pam and Gela's carefree, relaxed, West Coast creative direction, Juicy's velour and terry cloth tracksuits, in an array of pretty pinks and powder blues, became more than acceptable: They became a trend - first in Los Angeles, then slowly tipping and catching on like a comfort-crazed fever throughout the rest of the country.

"The Glitter Plan" is expected in Spring 2014.

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