Is this Kate Upton Mercedes-Benz ad too sexy to air during the Super Bowl?
A new Mercedes-Benz commercial starring Kate Upton, aptly tited, "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" is raising eyebrows - particularly from the Parents' Television Council.
Is this Kate Upton Mercedes-Benz ad too sexy to air during the Super Bowl?
Esther Lee, Philly.com
A luxury car commercial featuring a hot model? Are we missing something?
A new Mercedes-Benz ad starring 20-year-old Kate Upton tited “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" is raising eyebrows – particularly from the Parents’ Television Council.
With over 3 million views on YouTube, the Mercedes-Benz commercial is said to reinforce the idea that using sex appeal to get what you want is a means to an end – something parents most certainly do not want their children to learn. The conservative organization says the ad is not selling cars; It's selling sexual objectification. The council claims the commercial is too racy for television in an attempt to halt it from airing during the Super Bowl on Feb. 3.
A spokeswoman for the PTC told the Daily Mail, "This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want." She added, "If anything, this ad proves that we’ve regressed rather than progressed over the last several years."
Mercedes-Benz has a history of working with supermodels in previous years for print and multimedia ads - one of the most memorable featuring Lara Stone in Calvin Klein Collection standing beside a sleek SL Roadster for the brand's "Icons of Style" campaign. Other models who've starred in Mercedes-Benz ads include Milla Jovovich, Karolina Kurkova and Jessica Stam.
Commenters and critics on the brand’s Facebook page, however, seem equally unimpressed by Mercedes’ new ad, calling it “tacky” and “low brow.”
What are your thoughts? Wach the video below and vote.
What's the fuss about? She's doesn't even wash the car... much ado about nothing.— aviator- So, let me understand-she is posing in no less a lascivious way than in a Victoria Secret ad, but with more clothes, conservative garb, in fact. And, the punchline is, she is not washing the car. What is the complaint, here?? None! Funny thing - if you review more Kate Upton videos, you find a commercial for some new Carl,Jr. sandwich. In that one, she is basically making whoopie with a sandwich, alone at a drive-in, in stripper garb. NOW, THAT commercial is hot! It also is much more risque and "dirty," if you will, than the Mercedes "much ado about nada" commercial. Where's the complaints about THAT one?
Also, I viewed the Mercedes "preview" commercial to their impending S-Bowl commercial. That one uses fire, "Sympathy for the Devil" by the Rolling Stones, and appears to reference Hellish or Satanic imagery or ideas. Now, that one might also deserve some Holy Roller's attention!— Joeknows - weak— bluehaha
- If you don't like what is broadcast on a certain channel then switch stations until the material you find offensive is over and stop trying to impose your morals on the rest of the world.— Taxpaying Voter
- Girl got more birthmarks then my car has dents. Thats alot. And what the prblm be?— ai720jrzy
- Girl got more birthmarks then my car has dents. Thats alot. And what the prblm be?— ai720jrzy
- Seen more skin and sex on MTV vids— luge
- Two problems are obvious here: 1. She's not with me. 2. The music sucks--really awful. What Third World country did it come from?— orange rhino
- Two problems are obvious here: 1. She's not with me. 2. The music sucks--really awful. What Third World country did it come from?— orange rhino
- LOL ---No---What are we a bunch of prudes...Loved it! Matter of fact i'm running out to buy one now ;-)— mensa
- You have got to be kidding. The PTC is just clamoring for attention during the run-up to the Superbowl.— Hatboro Mike
someone needs to watch cool hand luke...
