The unofficial designer choice of off-duty supermodels, Isabel Marant, is coming to H&M, the Swedish retailer announced Monday.
"This invitation is an exciting honor," French designer Marant said in the press release. “I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy."
Thus making Marant the go-to designer of the world's top models.
The collection will drop in 250 H&M locations worldwide and online on Nov. 14. Marant says it will be "infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
Prices have not yet been set, though we imagine it will be similar in scale to previous collaboration lines like Lanvin, Versace and Margiela.
Watch the promo video, below.