Instagram-famed supermodel Cara Delevingne is about to become a designer.
The quirky-cool Londoner has been working on a capsule collection with DKNY for about a year. With 15 pieces ranging in price from $70 for a beanie to $735 for a leather motorcycle jacket with removable sleeves, Delevingne can hardly believe her dreams are coming to fruition. She told Women’s Wear Daily, “I can’t believe that some random, rough ideas have finally turned into my own collection…and in collaboration with the iconic DKNY brand.” Delevingne has been working with the edgy brand for about two years.
The bold-browed 21-year-old is exercising her Instagram influence by incorporating the social network into her big design debut. Delevingne has taken the social media platform by storm posting everything from backstage runway shots to a Photoshopped image of her head on a mermaid’s body. (Who knew snapshots of the iconic Karl Lagerfeld would end up on the same page as two people eating a hamburger shirt?) Now she’s using her ‘gram to elicit the help of her 5.5 million followers for her model casting.Delevingne is offering a few fans the chance to appear alongside her in her collection’s campaign. For the chance to be chosen, Delevingne asks followers 18 and over to “post a pic of yourself looking fresh,” and upload it with the hashtags #CaraD4DKNY and #CaraWantsYou by June 16.
Most of the pieces are unisex and the collection is due out in November.