Burch bites back: Tory sues jewelry producer for ripping logo

010413-Fashion Tory Burch Spring 2010-600
Designer Tory Burch is interviewed backstage before her spring 2010 collection is presented during Mercedes-Benz Fashion Week, in New York. She was named a Forbes' Billionaire three days after she settled "all claims" with her ex-husband over Tory Burch LLC. (AP Photo/Richard Drew)

Don't mess with this billionaire.

Valley Forge-raised designer Tory Burch filed a lawsuit against New York-based costume jewelry producer Bluebell Wholesale Inc. on Friday for selling "unauthorized reproductions" of the coveted double-T monogram logo identifying her brand.

According to WWD, Burch and her subsidiary company River Light hired an investigator to purchase rings, earrings, necklaces and bracelets from bluebellwholesale.com in November. The items, it was concluded, were "strikingly similar" to the designer's range of products. Burch then sent a cease-and-desist letter, but the owners of Bluebell failed to provide "reliable documentation evidencing their purchases and sales to date," in addition to the "supplier of the counterfeit goods being sold."

She currently seeks a permanent injunction, in addition to damages sought from copyright infringement, unfair competition, and more.

Bluebell, on the other hand, should research Burch's contentious 2012 legal battle with ex-husband Chris Burch - and perhaps seek legal counsel.